" Get a new website instead of a Yellow Pages ad – An estimated 540 million phone books weighing on average 3.62 points are printed every year.  That’s nearly 1 million tons of paper.  It takes 24 million trees and 380 million gallons of oil to produce all those phone books.  What’s worse is that most people hardly ever use them anymore.  Most people search online instead of searching the Yellow Pages.  If you have purchased ads in the Yellow Pages in the past, consider investing that money in a new website, which requires no trees or oil to produce and will probably give you a better return on your investment. "

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